As a financial advisor, chances are that you’re putting more effort into the technical side of your services rather than the personal aspect. As with most professionals, financial managers tend to have a blind spot when it comes to customer service. However, due to the line of work, engaging with your clients is essential to build trust and confidence. After all, handling your clients’ funds is a big responsibility that requires a fair amount of customer satisfaction.
Although you may be providing your clients with impressive results, failing to nurture your relationships can be the deciding factor that causes them to jump ship. This is why it’s vital that financial advisors continuously update the way in which they engage with their clients. It’s no longer advisable for managers to touch base with their clients once a year, but to rather offer constant points of contact.
At MD Solutions, we know the importance of successful customer service. This is a great way to navigate what your client wants and how you can best deliver. So, if it’s top-notch customer service you’re after, read on!
How to Engage Your Financial Clients:
Keeping in contact with your clients is a great way to refine your investment strategy while enhancing your relationship. At the end of the day, the more attention you put on your clients, the stronger the trust will be. Of course, this isn’t done in one day. You wouldn’t trust a complete stranger with your investments, would you? Below are our top ways to engage with your clients and to build a solid customer base.
Make it Personal
The first thing that you should consider when looking at your customer service is how your approach differs for each client. Not all clients’ needs are the same, and neither are their financial needs. For this reason, we highly recommend personalization.
Going the extra mile and pinpointing particular information for that client will go a long way in making them feel special and recognized. This will also demonstrate that you’re a financial advisor that cares about their well-being instead of simply the financials.
This strategy is fairly simple too. Knowing when your client has a birthday or a special event coming up shows that you remember the important things in their lives, and that you’re not just in it for the paycheck.
Implement Frequent Check-Ins
Although it was once best practice to check-in with your clients once a year, this is no longer the case. A lot can happen in one year, especially in a volatile market such as the one we’re currently facing. Having check-in points throughout the year can help advisors create benchmarks and goals to better refine their financial strategy. On top of this, clients will feel that their needs are well-taken care of with an advisor who’s willing to go the extra mile.
Finally, regular check-ins present an excellent opportunity to upsell. By getting an up-to-date assessment of your clients’ wants and needs, you may come to realize that some of them will be suited to an additional array of services.
Use Social Media
Social media is a tool that all financial advisors should be utilizing to their best advantage. Social media is essential in engaging with your clients and it provides many benefits for your brand too.
The great thing about building an online presence and using platforms such as LinkedIn or Facebook is that it provides instant connections. If you find yourself limited for time, posting a quick update on what your firm is up to or simply asking your audience how they’re doing is a fantastic way of staying connected.
Share Informative Content
Client engagement doesn’t end at check-ins and updates. Constantly providing your clients with value beyond your investment strategy can help nurture these relationships too. Recent investment reports, insights into the current market and financial planning tips go a long way in creating customer value.
One way you can look to share informative content is through email marketing. Email marketing can be extremely powerful in connecting with your audience and keeping contact alive. If you’re worried about it taking up too much of your time, take comfort in Oberlo’s statistic – the average expected ROI for email marketing is $42 for every $1 you spend. This is due to the fact that by connecting with your clients, you are reminding them of your services and it’s another channel for you to extend your offering. It’s a win-win!
Introducing Our CRM Platform:
With email marketing in mind, working with the right CRM program is essential. CRM (customer relationship management) is vital in engaging with your clients and keeping track of their history. Furthermore, this tool uses data analysis to improve business relationships that ultimately drive sales growth. With benefits such as these, CRM is something all financial firms should utilize.
This is where our Pivolt CRM program comes into play. Our SaaS platform has been specifically designed to help those in the financial industry run a seamless business operation. When it comes to your client management, we know that having software that’s easy to use and can be customized to your users’ needs is imperative. That’s why we’ve created a CRM that focuses on 3 main areas: customer onboarding, sales force management, and UX.
Enjoy a customizable workflow that allows you to categorize leads by stages. Your customer profiles can be digitally updated and found in an instant. Say goodby to unorganized and outdated filing systems!
Sales Force Management
Within our CRM platform, you will have access to our calendar function which is easily integrated with Microsoft Outlook. You can also enjoy setting up alerts for events, reminders, and birthdays to ensure that your personalization strategies remain on point.
Ease of use is at the fore for our Pivolt system and with full support for different devices, a responsive interface is just the beginning for your user experience.
Get in Touch
If you want to learn more about our Pivolt CRM platform and how we can help you engage with your clients, please get in touch. Our team of experts will be ready to answer any questions you may have.