Fintech has skyrocketed over the last decade. From simply being the back-office support function for bankers and traders, this technology has now become a key area of economic activity. Digitization is taking place right across the financial sector, with different fintech platforms providing convenient and innovative solutions.
Fintech has become a key area of innovation technology, with its investment dollars increasing at a steep rate. In a world where technology is constantly changing, and industries are shifting towards new digital platforms, what does the future of fintech look like? Let’s explore this area of economic innovation, and how it can impact your investment strategy.
Understanding Fintech
Fintech is all about the digitization of economic activity. Fintech involves integrating the offers of financial service companies with technology. As a result, new markets have opened for firms and their offerings. With the help of Fintech and its various applications, an easier and improved platform can be utilized for customers to access their desired financial service. Therefore, users are able to become more involved in economics and investing.
As Fintech covers a broad area of economic activity, this can be seen in a number of different forms. Some examples of Fintech include mobile apps and payment platforms, stock-trading apps (often Robo-advised), blockchain and cryptocurrency, budgeting apps, crowdfunding platforms, and more. This is an area that has seen a huge rise in recent years, and it continues to grow and with new solutions coming to market every other month
Key Trends For Fintech
Fintech has shown that its automation of financial services can offer many improvements and advantages. With this area performing at rapid and constant growth, key trends are emerging within the market. Here are a few trends to look out for.
Robotic Process Automation
In order to make processes more efficient, robotic process automation (RPA) is an area that continues to excel within the world of Fintech. With the help of RPA, processes have become more automated which allows platforms to run smoother and faster. RPA is most notable in services and tasks such as risk assessment, verification, security checks, reporting, data analysis, and others.
A More Personalized Experience
A key part of Fintech is the involvement of large amounts of data spread across platforms. Thanks to this wealth of big data and artificial intelligence present in the technology, Fintech can provide an increasingly personalized experience.
With the use of information on users browsing history and behavior, Fintech platforms can offer the most relevant insights to customers. This helps to drive personalized marketing and user experience. For wealth managers and financial advisors, they can now get key insights into their clients’ investment preferences and goals.
Blockchain
In the past 5 years, Blockchain has made a huge dent in the industry. Why? Blockchain is an innovation in the Fintech sector that can help to prevent fraud and identity theft – one of the larger risks in this field. Using this technology can make operations a whole lot more efficient within the financial services industry. Blockchain is used in identity management, digital payments, trading shares, and smart contracts.
Chatbot Interaction
A rising trend within Fintech platforms is communication via chatbot technology. Customers now interact with banks and financial institutions mostly through online and instant communication., This decreases the need for direct human interaction and involvement. Chatbots create a more efficient, faster, streamlined process. This includes instant responses and 24/7 communication. Keeping customers consistently updated is a powerful feature of Fintech.
More PaaS Offerings
Platforms as a service (PaaS) offerings are constantly expanding and evolving in the Fintech sector. This allows financial institutions to provide improved convenience, and adapt better to the shifting infrastructure of cloud platforms. Some tasks which PaaS offerings allow this infrastructure to perform include resource management, team collaboration, risk management, and payment processing.
Advantages of Using Fintech
The boom in Fintech platforms seems to be here to stay. This is thanks to the many different uses and benefits that Fintech has to offer. Below are some of the advantages of this technology.
Increased Efficiency
Whether this is part of your investment strategy or daily banking routine, fintech saves you time. Through the use of technology and automation, processes can be carried out much quicker. This means that efficiency is increased which allows you to have more time to focus on business growth. Saving time can also result in saving money through enhanced resource use.
Flexibility
Fintech opens up the world of finance, allowing you to perform more tasks from anywhere in the world. This creates greater flexibility in your investment strategy and client approach. Fintech allows companies and individuals to act with the freedom of flexibility. Managing your clients’ investments and portfolios can now be done from anywhere at any time.
Gives The User More Power
One of the most notable benefits of using Fintech in your investment strategy is the power of decision it provides. Clients who interact with your chosen Fintech platform will enjoy the elimination of many restrictions that may be felt by using banks and other institutions. Instead, users can perform tasks and make decisions more independently.
Increased Support Network
A hands-on approach to client support is an important aspect of running a successful financial advisory firm. With their funds in your hands, clients are looking for instant connections. Luckily, Fintech platforms allow users to interact directly with you at a click of a button or go through an optimized chatbot. This means that you can provide greater support as well as financial advice through these platforms. Fintech is not limited by space or time, so a greater amount of support and communication is available with fewer restrictions or limitations.
Final Thoughts
The power of Fintech lies primarily in two aspects: data and instant connections. Having access to AI technology, and insightful data, investing has never been easier. Not only are financial advisors now able to get market updates within a matter of seconds, but it is also possible to invest efficiently and effectively. Through the use of instant connections and accurate market prediction, platforms such as our Pivolt technology can no longer be done without.